From creative vision to design that shapes real life.

A person with short black curly hair and sunglasses taking a selfie from a high angle. They are wearing a brown jacket with a darker collar, black sneakers with white soles, and are standing outside next to a glass door with a gray wall behind them. The reflection of the person can be seen in the glass.

Sathida Chutharattanapaiboon (Aui)
Founder & Creative director

Aui is the Creative Director and founder of Aj.lab,
a Bangkok-based creative & design studio.

Combining her background in Industrial Design with years of senior branding agency experience including major packaging refreshes for national beverage brands she approaches design through both technical structure and brand experience.

Today, she leads Aj.lab in partnering with F&B and Beauty & Wellness brands to create purposeful, structurally distinct packaging solutions built to solve real challenges.

Black background with large white letters spelling out 'AUDIO' vertically.

No.C3 INN-OFFICE 466/23 Phahonyothin Rd. Sam Saen Nai, Bangkok, Thailand, 10400

Tel. +66808266532

hello@ajlabstudio.com